Jay Z launches music streaming service, creates celebrity social media frenzy with #TIDALforALL
The reason why everyone is changing their profile blue...
Hip hop mogul Jay Z has set off a tsunami of buzz with today's launch of his newly-acquired high-fidelity music streaming service – Tidal. The rapper has drafted support from his influential industry friends, not to mention his wife, Beyoncé. Some of the world's biggest music stars including Kanye West, Nicki Minaj, Rihanna, Madonna, and Coldplay, as well as Jack White's Third Man Records, have all changed their social media profile pictures to a turquoise square, citing the hashtag #TIDALforALL, spreading the message on the services relaunch today. Giving Tidal the kind of widespread message that money couldn't buy.
Mr. Carter set the first wave in motion with his tweet: "The Tides They Are-A Changing #TIDALforALL" followed only one minute later by a tweet from his long-time friend, Kanye West who posted: "Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL"
Tidal offers higher quality audio-files and will offer curated playlists, interviews and songs for streaming and downloading in FLAC format, which is the fastest and most widely supported lossless audio codec. It is set to go head-to-head to similar popular services such as Spotify, and will not offer any free ad-driven usability but a simple $19.99 a month subscription, completely ad-free.
Competition may be mounting already as artists consider which services they want to give permissions to. Jay Z's music royalty status has allowed him to secure agreements with every major record label in the industry, and some artists, such as Taylor Swift have already removed their entire catalogues from competing services such as Spotify.