Hermès will open the doors to its Wanderland exhibit in the UK capital today, debuting its exhibition dedicated to flânerie, or the act of wandering the city streets and drinking in the details of everyday life, at the Saatchi Gallery in London.

The exhibit opens April 9 and runs until May 2, it will then move to Paris in September, Turin, Italy in December, before it makes its last stop in China next year.

Hermès opens Wanderland exhibition at Saatchi Gallery London

The heritage French fashion house has dedicated the theme of flânerie 2015, and transformed the top floor of the Saatchi Gallery into its 'Wanderland', which spreads over 11 rooms. One room showcases a curious collection of vintage walking sticks, another graffiti created by artist Cept. The exhibit also features floor panels that 'speak' when a visitor steps on them. 

“Flânerie, that wonderfully liberating art of urban wandering, is second nature to Hermès, one could even say our most profound nature” – Pierre-Alexis Dumas


The objects on show have been taken from the Hermès archive, the museum collection of Emile Hermès at 24 rue du Faubourg Saint-Honoré in Paris.

The artistic director of Hermès, Pierre-Alexis Dumas explained his love of the buzz and beauty of London, noting: "Paris would have been the obvious choice, but London is the ideal city for the 21st century flâneur. There is something happening here." Adding that he aimed to showcase a spectacle that explores "what wandering is about. My hope is that people come to the show, maybe forget reality, and then look at their own city with new eyes. We must never lose our ability to dream, to wander, to go with the flow and let ourselves be surprised."

Bruno Gaudichon, curator of La Piscine-Musée d'Art et d'Industrie in Roubaix created the exhibition, and Hubert le Gall took care of the magical set designs. Hermès have also collaborated with Actes Sud to create a book for the unique exhibit.

Hermès Wanderland runs April 9 – May 2 at the Saatchi Gallery in London