The new competition 'Capture Creativity', is driven by The Dubai Culture & Arts Authority (Dubai Culture), to encourage people to share photos and videos of their favourite creative moments during 'Dubai Art Season', which includes Art Dubai, Design Days Dubai, SIKKA Art Fair, the Middle East Film & Comic Con and the Gulf Film Festival.

Ongoing until April 15, this new contest is a further step in the #MyDubai initiative, launched by His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.

Instagram users are encouraged to get snap happy, capturing memorable moments such as workshops, exhibits, live art and music. To participate in the 'Capture Creativity' contest, users should simply follow the Instagram accounts of Dubai Culture and MyDubai, and tag their posts with the hashtags #MyDubai, #dxbartseason14, and #samsungnxart.

Various winners will be selected throughout the week for their images or videos - and could potentially win Dubai Art Season VIP passes, and one in three Samsung NX cameras.

For more information on the various programmes taking place throughout 'Dubai Art Season', visit the official website here.