Lady Gaga has unveiled a new Twitter emoji to usher in her new album Joanne. The emoji, which will automatically be activated each time a user uses the hashtag #Joanne, is an animation of the album cover; a side profile of Gaga in a pink hat. Taking to social media, Gaga shared the new emoji, saying: "Thank you Twitter for my #Joanne emoji! Available at midnight ET tonight! Have fun finding the hashtags you can use it with."
While Joanne is Lady Gaga's middle name, the singer revealed that the album is an homage to her aunt Joanne Germanotta, who died of lupus at age 19. Joanne will be Lady Gaga's fifth studio album and is scheduled for release on October 21. Meanwhile, watch the video for her single "Perfect Illusion".