Iconic rapper and Tidal owner, Jay Z is adding to his empire announcing a new digital video program called 40/40 Live. The show will be hosted by WNBA superstar and Roc Nation signee Skylar Diggins and will screen on Time Inc's newly launched video channel.

It is slated to feature “unfiltered conversation with personalities in sports, fame, music and more,” and the show's name is inspired from its live location: Manhattan’s 40/40 Club.