Buro 24/7 Guide: Frieze Art Week London 2014
The best bits
London is home to a plethora of contemporary art ventures and initiatives, none of which are bigger than the three-day long Frieze Art Fair, which pans out this year from October 15-18. The event that was first started in 2003 by Amanda Sharp and Matthew Slotover, the publishers of frieze magazine, now welcomes over 68,000 visitors, collectors and buyers each season. For the past three years, it has made an impact in New York on Randall's Island, where more than 190 galleries took part in the event this past May.
But back to London's plans this year and a careful selection of leading modern art galleries and a program of works featuring specially commissioned works by international artists is on the agenda – not to mention a curated programme of projects and series of events and talks, plus an awards ceremony for a host of talented creative contenders. Buro 24/7 takes a snapshot of what to expect from Frieze London:
Frieze Projects is a not-for-profit initiative, and offers a programme of artists’ commissions for the London event, which take place offsite from Regent's Park. Our top two to catch are:
An Occasion hosted by Isabel Lewis
Held at the Old Selfridges Hotel on October 14 and 15, and Fenton House on October 17, this free entry showcase will witness Lewis’ 'dramaturgy', which includes speaking, DJing, dancing, plants, refreshments and smells by the Norwegian chemist and smell researcher Sissel Tolaas. It's pitched as, "an environment attuned to the energies of each occasion and its attending guests," and throws out the 'formalities' of distanced observation you find in a theatre or exhibition context. Lewis is offering a space of relaxation where the entire human sensorium can be engaged. Visitors are invited to come and go as they please.
On Creating Reality by Jonathan Berger and Andy Kaufman
Located just outside the entrance square of the main event and easily walkable, Jonathan Berger’s project seeks to act as an, "investigative portrait of an unclassifiable figure of American cultural history". Best known as an actor and comedian, Andy Kaufman appeared regularly on '70s and ‘80s American television – as well as having an alternative career as an innovator and live performer. Here Berger presents fragments from Kaufman’s personal life and career, alongside the opening sequence music that was performed at his 1979 variety show Andy Kaufman Plays Carnegie Hall. Also present in the space will be members of Kaufman’s friends, family and collaborators including Michael Kaufman, Wendy ‘Little Wendy’ Polland, Gregg Sutton and Bob Zmuda – to personally engage with visitors.
The Sculpture Park 2014
Located in the picturesque surroundings of the 'English Garden' section of Regent's Park, this stunning addition is within just three-minutes walk of mainstream Frieze London. It's a spot to see exhibited contemporary sculptures alongside historical pieces, with new works by both established and emerging artists represented by Frieze London and Frieze Masters exhibitors. Entry to the Sculpture Park is free to the public, with works selected by Clare Lilley, director of programmes at Yorkshire Sculpture Park. Expect to see pieces by Thomas Schütte, KAWS (owners of an amazing Instagram account), Yayoi Kusama and many others.
The Frieze Foundation Award 2014
Mélanie Matranga, NOT, 2014
With its location in the main part of Frieze London: P2 between C15 and C16, the Frieze Artist Award is a major new initiative, which invites an emerging artist to realise a new site-specific work (as part of the critically acclaimed Frieze Projects programme). The winner of the inaugural Frieze Artist Award for this year is Mélanie Matranga, who has created a series of online videos called From A to B through E.
The videos follow a young artistic couple as they negotiate 'freedom, success and the proper functioning of a couple', filmed during the construction of the fair itself, within a purpose-built café.
Scroll through Buro's selection of further exciting pieces that will be on show to view and purchase at Frieze London 2014 below, now:
A mapped out guide to the event can be downloaded here.
Frieze London 2014 runs from October 15–October 18. An invitation-only preview will also take place October 14.