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Book of the week: Designed by Apple in California

Book of the week: Designed by Apple in California

Design evolution

Text: Faizal Dahlawia


Image: Apple

Created in memory of iconic founder Steve Jobs, Apple has launched a new retrospective book that shows just why Apple is always ahead of the game.

For all Apple aficionados, the Cupertino-based company has just released a book that takes readers back in time to look at their forward-thinking technology. Titled Designed by Apple in California, the book serves to illustrate 20 years on ingenious technological designs and breakthroughs, from the first iMac in 1998 to last year's Apple Pencil. "This archive is intended to be a gentle gathering of many of the products the team has designed over the years," said Jony Ive, Apple's Chief Design Officer. "We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."

Take a peek inside the book now...

Book of the week: Designed by Apple in California (фото 1)

Book of the week: Designed by Apple in California (фото 2)

Book of the week: Designed by Apple in California (фото 3)

Designed by Apple in California, available in small and large formats and priced at Dhs730 and Dhs1100 respectively, are sold at apple.com and Apple stores in select countries, not including the Middle East. As well, discover the must-have new MacBook Pro.

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