Paul Smith opened the doors to its newly relocated Mall of Emirates store and welcomed guests to a special event to celebrate the introduction of RCA Secret Dubai Exhibition as part of Art Dubai. Canapés and cocktails were served as Sir Paul Smith addressed guests via a personal video message introducing RCA's Secret. Being that this was an Art Week event, a speed sketcher was stationed in the heart of the store, among the iconic prints of Paul Smith's designs, sketching rapid illustrations of the event's attendees. 

Paul Smith introduces RCA Secret Dubai sale via video message

Dubai was selected as the first city outside of London to stage the secret postcard exhibition and market, following its success at home. As one of the artists involved in this year's collection, Sir Paul Smith announced the launch the exhibition. 

Smith's constant curiosity and passion for creativity feed into his interest for art and design and through his involvement in RCA's Secret series in Dubai, he is helping to nurture Dubai's artistic community. RCA students and alumni were amongst the artist whose postcards were sold on March 21 in which all proceeds went towards the college's scholarship fund, emerging and established talent from Dubai and the Middle East also contributed to the secret exhibition. 

Paul Smith introduces RCA Secret Dubai sale via video message

Paul Smith introduces RCA Secret Dubai sale via video message

Paul Smith introduces RCA Secret Dubai sale via video message

Paul Smith introduces RCA Secret Dubai sale via video message

Paul Smith introduces RCA Secret Dubai sale via video message

Paul Smith introduces RCA Secret Dubai sale via video message