Must-see: La Prairie unveils a digital pop-up exhibition

Must-see: La Prairie unveils a digital pop-up exhibition


Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: La Prairie

One Swiss-based beauty brand has created a technologically-savvy project that is set to celebrate the launch of a new must-have skincare product…

With the launch of La Prairie's White Caviar Illuminating Pearl Infusion, a new solution to tackle dark spots and redness, comes a digital initiative, aptly titled Infusion of Light. The project will see La Prairie's Instagram transform into an exhibition, showcasing creative works by six Swiss artists, Jacques-Aurélien Brun, Christian Herdeg, Reto and Markus Huber, Zilla Leutenegger, Ugo Rondinone and Manon Wertenbroek. 

Continuing the beauty brand's relationship with the art industry, the artists will highlight their interpretations of light ­— one of the key components of the White Caviar Illuminating Pearl Infusion — by posting one artistic image, followed by a video explaining the importance of light in their works. 

The digital pop-up exhibition will run on the @laprairie Instagram account from March 27 to April 2. Another art-inspired collaboration worth discovering is Gucci's digital project, #TFWGucci, which features Qatari designers

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