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Gucci unveils a new digital project featuring Qatari designers

Gucci unveils a new digital project featuring Qatari designers

All about the meme

Text: Faizal Dahlawia


Image: Gucci

Italian label Gucci demonstrates once again that it's always on the pulse of contemporary trends with a new must-see project.

In another move to highlight the brand's desire to engage with audiences from both within and outside of the fashion community, Gucci has launched its new digital art project titled #TFWGucci. Conceptualised by Creative Director Alessandro Michele, the initiative sees the maison collaborate with meme creators worldwide including LA-based artist Amanda Charchian, New York's Olaf Breuning and the Qatar-based duo Christto & Andrew.

Set around the theme "That Feel When" or "That Feeling When", the memes fuse unique individual perspectives of events with a showcase of Gucci's collection of watches including those from the coveted Le Marché des Merveilles collection.

Discover some of the artworks now...

#TFWGucci

#TFWGucci

#TFWGucci

#TFWGucci

#TFWGucci

#TFWGucci will be officially unveiled at Baselworld '17. Also, read about the new Gucci fragrance, Absolute.

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