Gucci unveils a new digital project featuring Qatari designers
All about the meme
In another move to highlight the brand's desire to engage with audiences from both within and outside of the fashion community, Gucci has launched its new digital art project titled #TFWGucci. Conceptualised by Creative Director Alessandro Michele, the initiative sees the maison collaborate with meme creators worldwide including LA-based artist Amanda Charchian, New York's Olaf Breuning and the Qatar-based duo Christto & Andrew.
Set around the theme "That Feel When" or "That Feeling When", the memes fuse unique individual perspectives of events with a showcase of Gucci's collection of watches including those from the coveted Le Marché des Merveilles collection.
Discover some of the artworks now...