Tom Ford has cast himself to star in the new campaign visuals for his super luxurious new fragrance, 'Noir Extreme'. Ford looks elegant and handsome, reclining with a self-tie bow tie undone in the new black and white campaign for the latest Tom Ford fragrance.

This isn't the first time that the 53-year-old designer has starred in his own advertising visuals – the polymath once appeared in a Tom Ford campaign alongside supermodel Lara Stone, and in 2012 he popped up in a campaign behind the elbow of model Snejana Onopka.

Ford recently threw a London bash to celebrate his new men's fragrance, with Alexa Chung, Lily Allen and Net-a-porter's Natalie Massenet all coming out to support their designer friend at the Chiltern Firehouse soirée