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Tom Ford launches new fragrance at London Collections

Tom Ford launches new fragrance at London Collections

A star-studded affair at Chiltern Firehouse

Editor: Talar Bilemjian


Image: Getty Images

On Monday evening – the last day of the London Collections: Men – Tom Ford launched his newest fragrance, Noir Extreme, inviting a handful of British A-listers to celebrate with him...

Held at the super-cool Chiltren Firehouse in London's Marleybone area, Tom Ford helped bring the London Collections: Men to an end by throwing a small soirée in honour of his new fragrance, Noir Extreme.

After holidaying in the Maldives with Daisy Lowe, Pixie Geldof and Nick Grimshaw, a sun-kissed Alexa Chung posed with Mr. Ford, whilst mingling with the British capital's elite party crowd. Meanwhile, other guests danced the night away at the glamourous bash, as Portia Freeman caught up with Leigh Lezark and Robin Scott-Lawson.

Lily Allen, Paloma Faith, Graham Norton, Natalie Massenet, Louis Leeman and Erica Pelosini also turned up at the exclusive launch to support Ford's new fragrance.

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Andre Balazs

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Mollie King and David Gandy

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Tom Ford and Daniel Brennan 

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Natalie Massenet and Paloma Faith

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Paul Sculfor and Federica Amati 

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Douglas Booth

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Wiz Khalifa 

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Portia Freeman and Alexa Chung

Tom Ford launches 'Noir Extreme' fragrance at London Collections: Men fashion week

Ada Zanditon and Nik Thakkar

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