Fragrance and beauty specialist L'Occitane is set to launch its highly anticipated new fragrance, Terre de Lumière. Created by a trio of master perfumers – Calice Becker, Shyamala Maisondieu and Nadège Le Garlantezec – the new olfactory must-have captures the golden glow of the Provence sky during dusk, dubbed the Golden Hour, and transports the user onto the vast, colourful and scent-filled fields of the French region.

L'Occitane Terre de lumiere

"Terre de Lumière plays on the tension between masculine freshness and delicious feminine softness," said Becker. "It's a very innovative scent, the first gourmand aromatic fragrance from L'Occitane, absolutely addictive." The multi-faceted nature of the fragrance is owed to the combination of different experiences by its three creators; from Shyamala's memory of lavender honey to Nadège's subtle additions of almond to Calice's final touches of a floral element.

To complement the breathtaking scent – which includes key ingredients such as bergamot, acacia flower and tonka beans – a special bottle had to also be created. "To find the ideal shape, we decided to focus on the luxury of simplicity, which Provence embodies," said Olivier Baussan, Founder of L'Occitane. "The bottle is iconic and elegant. The cap represents a pebble picked up in a field of lavender as the sun sets. There's something very sensorial about it."

L'Occitane's Terre de Lumière fragrance will be available across the region on March 5. Meanwhile, discover Loewe's fragrances for him and her.