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Sustainable beauty? Victoria Beckham is on it

Sustainable beauty? Victoria Beckham is on it

Officially marking her solo debut in the business...

Text: Meeran Mekkaoui


Image: Instagram
Image: Getty Images

Just when we thought Victoria Beckham has done it all, she announced the launch of a brand new line...

Is there anything Victoria Beckham can't do? The former Spice Girl member-turned-fashion designer, Youtuber and philanthropist (she's hosting a charity fashion show for families affected by cancer this November) is a relatively busy woman. However, that didn't stop her from deciding to launch her very own sustainable beauty line. 

Set to launch in the Fall, Victoria Beckham Beauty will officially be a thing, and it marks the first solo beauty venture since the British designer discontinued her partnership with Estée Lauder.

So, what exactly do we know about the launch? We know that Victoria will be launching the debut collection in London during Fashion Week in September however; headquarters will be based in New York. The Victoria Beckham Beauty business will also be managed by CEO Sarah Creal (who had previously overseen the designer's project with Estée Lauder) as well as adopt a direct-to-consumer business model through the company's official website. 

According to Fashion Network, the Spice Girl spoke about the collection and said: "It’s about being very sustainable, since all the packaging is post-consumer and about keeping the quality high, but being more democratic. So, we are pushing prices a little lower. I want something very focused. To make the sort of products that I need in my own life."

Now, find out which reality star-turned-beauty mogul is launching a brand new baby business

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