Korean beauty Soo Joo Park is L'Oreal Paris' first Asian-American spokesmodel. The 23-year-old model, who was raised in California, has booked the lucrative campaign, and in the process made history as the first L'Oreal Paris Asian-American face.

Famous for her signature platinum blonde locks, Park announced the news on her Instagram page to her 247k followers, wearing a t-shirt with '#worthit' emblazoned across it – a tongue in cheek reference to L'Oreal's 'Because I'm worth it' tagline.