Matching a foundation or picking the perfect red lipstick with the right undertone for your skin is an area fraught with danger and incorrect purchases. However Sephora Middle East is coming to the rescue with the launch of its new Beauty Board platform. 

Available exclusively in the UAE, the social shopping platform allows customers to share the beauty looks they've created using products from the store (and to connect with fellow beauty lovers), as well as upload images of themselves to help with shade matching. Plus, you'll be able to easily browse reviews and add products to your cart to create your next beauty look. 

Whilst nothing beats an in-person beauty haul at Sephora, this comes in at a pretty close second. Plus, it solves those last-minute beauty emergencies in just a few simple clicks. Consider us obsessed. 

The Sephora Beauty Board is now available at Sephora.ae

Now, see the new products by Charlotte Tilbury that are launching exclusively in the Middle East from today.