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Proenza Schouler partners up with L'Oreal for first fragrance

Proenza Schouler partners up with L'Oreal for first fragrance

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Editor: Buro 24/7


Despite the fact that the question of its ownership is in the air – 13-year-old cooler-than-cool label, Proenza Schouler has just inked its first fragrance deal with cosmetics giant L'Oreal. Read the story here...

The question of its ownership might be a hot topic at the moment, but Proenza Schouler is showing no signs of slowing down as it announces its first ever fragrance – after signing a lucrative deal with beauty giant L'Oreal.

The 13-year-old fashion house revealed that it will debut its first ever perfume later this year in a unique collaboration with L'Oreal, who are responsible for the likes of Ralph Lauren, Giorgio Armani, Yves Saint Laurent and Viktor & Rolf fragrances.

Stay tuned for more details about Proenza Schouler's first scent on Buro 24/7 Middle East, coming soon...

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