The question of its ownership might be a hot topic at the moment, but Proenza Schouler is showing no signs of slowing down as it announces its first ever fragrance – after signing a lucrative deal with beauty giant L'Oreal.

The 13-year-old fashion house revealed that it will debut its first ever perfume later this year in a unique collaboration with L'Oreal, who are responsible for the likes of Ralph Lauren, Giorgio Armani, Yves Saint Laurent and Viktor & Rolf fragrances.

Stay tuned for more details about Proenza Schouler's first scent on Buro 24/7 Middle East, coming soon...