Pat McGrath Labs launches new Unlimited Edition collection

Pat McGrath Labs launches new Unlimited Edition collection

The power of makeup

Text: Shannon Wylie

Image: Pat McGrath

It's here. Pat McGrath is finally launching a permanent collection in a move she describes as "the golden age of makeup". Buro 24/7 Middle East has the details...

Pat McGrath Labs has just announced the launch of their first complete collection, aptly titled Unlimited Edition. After the worldwide success of each capsule collection, the makeup artist has decided to launch a complete colour pallete of lipsticks, lip liners, eyeliners, eyeshadows and a mascara in two drops. Speaking about the collection, McGrath said: "Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life over the past 25 years. I wanted to capture, in a triptych of exquisite palettes, 40 legendary lipsticks, a divine dozen lip liners, five fetish-worthy eyeliners and one magnificent mascara, all emblazoned with my hallmarks of excellence, the power of transformation, the power of beauty; the power of makeup. This is the golden age of makeup."  

Pat McGrath Labs 

The Pat McGrath Labs Unlimited collection will be available at Sephora from September 16 and September 28, respectively. For more beauty news, don't miss the launch of Gucci's first fragrance, Bloom.

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