Marc Jacobs' new fragrance – Decadence – first came to the Buro 24/7 Middle East beauty desk's attention back in May, when we revealed that the iconic American designer had tapped supermodel Adriana Lima to front the perfume's campaign. 

Now we can share an exclusive first look at the bottle, which is every bit as decadent as one might hope for bearing in mind its name, and could easily be mistaken for a piece of fine jewellery. 

Speaking of the fragrance as if its his new It-girl, Jacobs said: "I like the idea of that extrovert, that show-off, and I like the things that symbolise her – whether it's the beads or the feathers or the sequins," adding: "It's all the trappings of the extrovert more interesting to me than they ever were before." 

Of course the designer just tapped the ultimate showgirl in Cher – who was recently announced as the new face of Marc Jacobs ready-to-wear, more on that here.

Meet Marc Jacobs new fragrance – Decadence