Karl Lagerfeld is planning to launch his duo of fragrances for his eponymous label via a VIP party online. The Private Klub fragrances for men and women, usher in a new chapter of fragrance for the designer, who remains synonymous with exclusivity. 

Hence the new scheme developed by Lagerfeld himself, to allow consumers to indulge in some sought after luxury treatment by "stealing the spotlight" through a private party to impress friends. Through the Private Klub Website, party-host-hopefuls are invited to book their event, which involves creating a discerning name for your private party, and selecting the Lagerfeld-led 'DressKode', the options for which include; Black & White Party, Gold & Strass Party or Urban & Silver Party.

Confirmation of your arrangements arrive via email, complete with your personalised party hashtag – #(yourpartyname)PrivateKlub – so that your party details and dress code successes can see your party live on through Instagram. Another stroke of genius.