Gucci collaborates with 15 female artists on its new fragrance campaign
#GirlPower, Gucci style
Gucci has had a pretty incredible start to the year already. It opened its newest flagship store in The Dubai Mall's Fashion Avenue extension, announced another limited edition with Ignasi Monreal and posted 49 per cent sales growth in Q1 alone. Now, the brand is hitting the headlines once again thanks to its latest collaboration.
To celebrate the launch of the brand's newest fragrance, Gucci Bloom Acqua Di Fiori (which has notes of jasmine, cassis buds and tuberose), the brand has teamed up with 15 female artists to create bespoke artworks that represent the scent to be shared on Instagram.
Spanning the globe, the artists were given no brief for the designs, allowing them to create their own interpretations using the fragrance's motifs, like the green herbarium leaf and pale pink hue.
The full list of artists has not been released but those revealed include Langley Fox Hemingway, Joana Avillez, Frances Cannon, Emma Allegretti, Joy Miesi and Fee Greening.
See some of the designs below...