Parisian perfume perfectionists – Diptyque – are launching a luxurious new scent this month with an exclusive preview taking place in Dubai from September 15–30. Adding the rare Middle Eastern musk of Oud to the house's repertory of fragrances. The rich parfum of Diptyque's Oud will be available exclusively in The Dubai Mall at the Diptyque boutique before launching worldwide on September 30. 

The scent of Oud is seeped in tradition and history, defined as the epitome of luxury for hundreds of years, due its rarity and corresponding luxurious price-tag, it has become a symbolic scent for the region. 

Fabrice Pellegrin is credited with creating this mysterious and earthy scent for the house and Buro 24/7 Middle East will be sitting down with him today to hear all about his inspiration and the careful crafting the new fragrance. Stay tuned to our social media channels today for exclusive insights and be the first worldwide to spitz the exclusive fragrance on September 15... 

We particularly love the opulent Arabic inspired packaging too. Take a closer look below.

 Diptyque oud new