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Diptyque celebrates 50 year of fragrance with pop-up in The Dubai Mall

Diptyque celebrates 50 year of fragrance with pop-up in The Dubai Mall

And it smells *so* good

Text: Maddison Glendinning


Image: Courtesy

This year marks 50 years since Diptyque created its first scent and the brand is celebrating with a new pop-up in The Dubai Mall...

French fragrance maison Diptyque is celebrating its 50th anniversary this year. In 1968, the house released its first unisex eau de toilette, L'Eau, and since then has continued to create some of the most beautiful (and iconic) scents. 

To celebrate this huge milestone, the brand has opened its first ever pop-up store in The Dubai Mall where customers can not only smell every single one of the perfumes made by the house over the past five decades, but can also learn more about the house's history via interactive experiences and workshops. 

diptyque

In addition to being able to experience the completed scents, you can also discover more than 30 raw fragrance materials used to create the brand's legendary scents. And if you're anything like us, you'll walk out with a new scent (or four)...

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The Diptyque pop-up is open now in the Bloomingdale's Atrium in The Dubai Mall and will run until September 29. 

Next up, read our exclusive interview with the noses behind Givenchy's newest scent

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