French luxury label Dior is spearheading a digital revolution in the beauty world as it prepares to launch its first online chat that features artificial intelligence (AI), codenamed Dior Insider. Available through Facebook Messenger, the AI technology is designed to offer both beauty advice and information based on several answers to standardised questions upon first logging in. Meanwhile, premium customers are afforded further personalised engagement including reservations of product samples. Yes, please!

Apart from the clever and personalised conversations with the chatbot, visitors can further immerse themselves in the Dior beauty universe courtesy of the tutorials, exclusive interviews, gifs, videos and social media posts featuring the latest trends.

Dior Insider will be launched this month. Also, read about the new modest wear digital retailer, The Modist.