British luxury brand Burberry has announced that Iris Law, the daughter of Hollywood actor Jude Law, is the brand's new beauty ambassador. The unveiling coincides with the launch of Burberry's new lip shade Liquid Lip Velvet as well as the campaign fronted by Law.

The visual campaign for the new product was shot by London-based photographer Angelo Pennetta, accompanied by a soundtrack by Clare Maguire titled "Faded". Along with the campaign, and in a bold new move, Burberry has also launched a Tumblr page which offers an insight into the making of the campaign. Finally, a behind-the-scenes video was released to allow viewers to get to know the new face of Burberry.

Watch the behind-the-scenes video now...

Then, appreciate the history of the brand through the must-watch video The Tale of Thomas Burberry.