Fronted by model Suki Waterhouse and musician George Barnett, the campaign is based on the pleasure and adrenaline rush that listening to live music gives – with the men's fragrance called Burberry Brit Rhythm, Eau de Toilette Intense for Men, and Burberry Brit Rhythm, Floral Eau de Toilette for Women. 

The fragrances – which, like the rest of the Brit Rhythm family, take their cues from the energy of music – launch today at Burberry stores globally and Sephora come March.

The men's Eau de Toilette Intense is an "intensified" version of the original Brit Rhythm for Men, Burberry said, filled with strong notes of artemisia, cumin seed and pepper oil, amber, leather and patchouli. While, the women's Floral Eau de Toilette has top notes of orchard fruit, Sicilian lemon and orange, Egyptian jasmine, lotus blossom and more. 

The sultry campaign – which was shot in London under the creative direction of Christopher Bailey, chief creative and chief executive officer of Burberry – alongside print ads, will launch today on digital platforms including Facebook, Twitter, YouTube, Instagram, and on Burberry.com. 

Burberry new fragrance

Burberry new fragrance

Burberry new fragrance