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Another Kardashian is branching out into the beauty biz

Another Kardashian is branching out into the beauty biz

Is this the start of a new empire?

Text: Maddison Glendinning


The Kardashian-Jenner clan have a major stake in the beauty industry as is, but another sibling is set to dip their toe in the water this month...

It's no secret that the Kardashian-Jenners know their way around a beauty business. Kylie Jenner's Kylie Cosmetics is one of the fastest-growing beauty brands in the world, worth a cool Dhs3 billion (#casual) whilst KKW Beauty, helmed by older sister Kim Kardashian West, raked in Dhs367 million last year alone. Now, another sister is branching out into beauty. 

Overnight, Khloe Kardashian revealed that she has teamed up with Becca Cosmetics on an exclusive collection alongside her best friend Malika Haqq. The aplty named #BeccaBFFs collection will launch in America on December 22 before being rolled out globally from January. 

According to HypeBae, the collection includes "a lineup of limited edition lipsticks, face palettes and a unique highlighter and bronzer". There are four lipsticks in total — Hot Tamale, an orange-red; Cupid's Kiss, a light brown; Brave, a vibrant red; and Yours Truly, a soft pink neutral — as well as a glow palette available in either golden/bronze or pinky/coral shades. The pièce de résistance of the collection, however, is the Glow Letter bronzer-highlighter which uses XO letters to hold the product which can be applied with the sweep of a brush. 

 

 

Speaking of glow, here's 10 things we learnt from Mario Dedivanovic when he was in Dubai with Laura Mercier last month

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