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Ryan Reynolds is the new face of Giorgio Armani

Ryan Reynolds is the new face of Giorgio Armani

We will buy whatever he is selling

Text: Meeran Mekkaoui


Image: Instagram

Ryan Reynolds can now add an Armani Beauty ambassadorship to his list of accomplishments...

Giorgio Armani has just revealed that Ryan Reynolds is the newest face of one of the brand's signature fragrances, Armani Code.

Reynolds announced the news via Instagram with a post that read: "Just finished a short film for @armanibeauty directed by the impossibly talented @ReedMorano. I love working with the #ArmaniCode team. I hope to eventually call Mr.Armani, “Papa”. But let’s take this one day at a time." It was accompanied by a still from the upcoming campaign that has already garnered 1.7 million likes in less than 24 hours.

Reynolds is the face of the new Armani Code Absolu (which includes notes of green apple, suede, nutmeg and vanilla), and was captured in front the lens by Emmy award-winner, Reed Morano and photographer Matthew Brookes.

The campaign will be unveiled worldwide in February 2019. Be on the lookout...

In the meantime, take a look at Naomi Campbell's first-ever beauty campaign

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