L aura Mercier is one of the world's leading beauty brands and with a plethora of new techniques and products entering the market, it takes an expert to decipher the need-to-know from the eye-watering jargon. In an exclusive interview, Laura Mercier's Global Makeup Artist Tayaba Jafri, defines the meaning of iconic products, non-touring and how to achieve a flawless face...

What makes a product iconic?

Historically the cosmetics industry, outside of just the brand; sees some products rise to fame because of the amount of people that used them. Also it can be because they were associated with secret beauty techniques. Speaking specifically about a few products that are iconic at Laura Mercier, I would say the number one product is the Laura Mercier Tinted Moisturiser. It was the original catalyst or the inspiration for the BB cream craze.

The Laura Mercier Primer speaks through Laura's history as a fine artist painter as that's what the inspiration was when she launched the brand.

Another iconic product is the Laura Mercier Secret Camouflage, there is still nothing quite like it on this market. When we launched it, Laura would be with us behind the counter because we would never let anyone buy it without teaching them the technique. It was advanced artistry but what made it iconic was that once you figure out how to use it, it becomes your best friend.

Strobing, contouring what's next?

Non-touring! Last year it was "baking" and it was made possible by the Laura Mercier Translucent Powder which was launched 20 years ago. Timeless products are the ones that make trends come alive. I don't like to talk much about something that is so limited in age but I think there is something to learn from it specially with contouring.

If I was stranded on a deserted island I would only take my Secret Camouflage.

What is the secret to a flawless face?

There is no secret. The path to a flawless face is really ensuring that you are well matched when it comes to your wardrobe of foundations. I don't have one foundation and I think that's the key — having a wardrobe of key products that are well matched to your face is important. Something that matches you in the summer may not match you in the winter.

Laura Mercier is now open at Galleria Mall, Dubai.