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Beauty box: Alamira Noor Bani Hashim

Beauty box: Alamira Noor Bani Hashim

The foodie entrepreneur's beauty secrets


For our second 'beauty box' feature, Buro 24/7 shines the spotlight inside Alamira Noor Bani Hashim's makeup bag and beauty routine...

27-year-old Emirati Alamira Noor Bani Hashim is one half of the duo behind Abu Dhabi's newest coveted eatery No.Fifty Seven Boutique Cafe, and the popular pop-up secret dinner concept The Dinner Club by No.57. The young beauty is also a brand ambassador for Kiehl's in the region and local beauty concepts Jetset and N.Bar. 

Following our recent exploration inside Saudi designer Razan Alazzouni's (who also happens to be a close friend of Alamira Noor's) makeup bag, for the second edition of Buro 24/7's new regular 'Beauty box' feature, we discover the foodie entrepreneur's beauty secrets and regime...

What 5 pieces in your make up kit can't you live without? 

Kiehl's Midnight Recovery Serum, Mac Select MoistureCover in NC15, Guerlain Terracotta Bronzing Powder in No.3, Boot's No.7 Quick Thinking Makeup Remover Wipes, and Chanel Le Volume Mascara.

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Talk us through your daily basic beauty regime... 

The very first thing I do is wash my face with Kiehl's Calendula Deep Cleansing Foaming Facewash. Then I apply a drugstore face cream. My mother has been using it for as long as I can remember – Olay Total Effects Daily Moisturizer – it's light and doesn't ever make me break out. I'll then apply a light coat of foundation – also a drugstore find – L'Oreal True Match Roller Foundation in Honey Beige. They don't make it anymore unfortunately and I bought the store out at the time. I have no idea what I'm going to do once I run out! Then a quick swipe of concealer, bronzer on my cheeks for some contouring and Mac Eye Kohl in white on the inside corner's of my eyes to open up my eyes. I can usually skip mascara, because I've been obsessed with N.Bar's eyelash extensions. They cut out a good five minutes of coats of mascara every day and they last a really long time. 

What do you do to elevate your look for an event or night out? 

I actually have a pretty similar look for both day and night. I'll just focus on contouring a little bit more and a fresh swipe of lipstick.

What's your beauty secret weapon?

Make sure your hair looks nice. I am forever grateful for my colour and blowout's from Raoul at Jetset Hair Salon. That, and clear skin! And if both those fail, then concealer is your best friend. 

Whose beauty look do you most admire?

Caroline De Maigret and Erin Wasson. They go against almost everything I've mentioned and won't wear much more other than their confidence. They are absolutely stunning strong women. 

What do you do to keep fit and healthy? 

Juggling three jobs, doesn't allow too much time for me to go to the gym. Luckily, they do require a lot of heavy lifting and running around. Also, the concept of walking slow, doesn't exist in my books – I powerwalk at superspeed everywhere I go! When times do slow down, I swear by RPM classes. 

Beauty box: Alamira Noor Bani Hashim (фото 1)

Which treatments do you invest in each month?

A facial and a hair conditioning treatment. For in between those treatments I use Kiehl's Olive Fruit Oil Repairative Pak instead of a conditioner in the shower. I've yet to find anything to match it. 

What's the best beauty advice you have ever received?

Wash your face before you go to bed! I know people always say it but not everyone always does it. It makes such a massive difference. 

What's your favourite beauty destination?

This sounds silly, but my bed! I rarely get any sleep and it starts to show pretty quickly. They call it beauty sleep for a reason. 

Beauty box: Alamira Noor Bani Hashim (фото 2)

If you could only take one product to a desert island what would it be? 

Sunscreen. I don't want to get wrinkly!  

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