Must-watch: Tiffany & Co.'s new fragrance campaign

All you need is love

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Tiffany & Co.

From coveted jewellery collections to creating a haute home and accessories line, Tiffany & Co. have shifted their focus to the olfactory world with a must-have scent. Discover more with Buro 24/7 Middle East...

Coveted jewellery brand Tiffany & Co. is set to start another journey and this time it's into the olfactive industry with the launch of a new Eau de Parfum. Available this fall, the namesake fragrance bottle's the brand's signature style symbolised with notes of patchouli, musk, mandarin and iris, complete in a bottle that's been inspired by the Tiffany diamond — one of the trending stones this season

Captured through the lens of critically acclaimed fashion photographer Steven Meisel, the new scent — which added a pop of colour to its monochrome campaign, thanks to the signature Tiffany Blue hue — is seen carried (and scented) by models Julia Nobis, Achok Majak, Vittoria Ceretti, and Georgina Grenville. The four women are then captured lip-syncing to a cover of The Beatle's All You Need Is Love (see the video above), sung by St. Vincent — who also fronted Tiffany & Co.'s There's Only One jewellery campaign

Tiffany & Co.'s new fragrance is now available on and will be available in the Middle East from November, 2017. Now, discover the brand's new haute home collection

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