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Must-watch: Kaia Gerber's new Marc Jacobs campaign

Daisy

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Video: Youtube
Image: Instagram

Marc Jacobs’ latest beauty ambassador steps in front of the lens to capture a campaign so captivating yet so feminine. Watch it now...

After being named the new face of Marc Jacobs Beauty in September, Kaia Gerber is now fronting the brand's fragrance campaign. Aptly titled Daisy, the scent is a continuation on from the perfume's original signature notes — think Daisy Eau de Toilette, Daisy Eau So Fresh and Daisy Dream.

The 30-second campaign, shot by British photographer Alasdair McLellan, sees Cindy Crawford's daughter mirroring the essence of the fragrance — youthful, fresh and feminine — with models Sofia Mechetner and Dillia Martins joining her in the short. The campaign also marks Gerber's first global fragrance ad.

Marc Jacobs

Also on the beauty front, take a look at Iris Law's Burberry campaign for the contour-based collection, The Essentials

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