After being named the new face of Marc Jacobs Beauty in September, Kaia Gerber is now fronting the brand's fragrance campaign. Aptly titled Daisy, the scent is a continuation on from the perfume's original signature notes — think Daisy Eau de Toilette, Daisy Eau So Fresh and Daisy Dream.

The 30-second campaign, shot by British photographer Alasdair McLellan, sees Cindy Crawford's daughter mirroring the essence of the fragrance — youthful, fresh and feminine — with models Sofia Mechetner and Dillia Martins joining her in the short. The campaign also marks Gerber's first global fragrance ad.

Marc Jacobs

Also on the beauty front, take a look at Iris Law's Burberry campaign for the contour-based collection, The Essentials