Gucci's first perfume is here and so is the picture-perfect video featuring the fragrance. To bring the Arabian jasmine, tuberose and Chinese honeysuckle scent to life, the Italian fashion house tapped Dakota Johnson to star in the short, which is as pretty as it is modern. Capturing the essence of Gucci Bloom, Johnson (in head-to-toe Gucci) wanders through perennial gardens, tea party included. Discover the one-minute video above.

Gucci Bloom

Then, watch Gucci's Fall/Winter '17 collection campaign video, which is out of this world.