French beauty brand Alaïa has presented a complete beauty experience. Designed to perfect the art of scenting, the ritual comprises of three stages from the bath to the body to the perfume, each one bringing its own beauty essentials. Firstly, the shower gel cleans while subtly leaving a scent on the body. Next, the body lotion ensures perfect hydration to the skin and finally, the Alaïa Paris Eau de parfum is applied, bringing together all the elements, resulting in a holistic perfuming experience. 

Alaia Beauty ritual

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