First look: Halima Aden stars in Rihanna's Fenty beauty campaign
It's official! After months of teasing her new beauty collection via social media, Rihanna has finally launched her highly anticipated range of must-have make up. Together with Kendo Brands — a LVMH-owned beauty developer — the Fenty Beauty line is now demanding attention across 17 countries including the Middle Eastern region.
Consisting of foundations, highlighters, lipsticks, bronzers and a set of brushes, blotting papers and sponges, the collection embraces diversity with its rich hues made for every skin tone. "The Fenty Face was created for women of all skin tones, of all personalities," said the musician-turned-designer-turned-makeup-mogul — who is set to showcase her Spring/Summer '18 collection during New York Fashion Week. Fifteen different models including Slick Woods, Duckie Thot, Paloma Elsesser and hijabi model, Halima Aden, were tapped to front the Fenty Beauty campaign.
Sharing her excitement via Instagram, Aden posted a video (below) with a caption that read: "Ladies and gentleman I hope y'all are ready! Here's a first look at Fenty Beauty. I want to thank the Queen herself, Rihanna for the opportunity of a lifetime!"
Discover the Fenty Beauty collection in detail...
Rihanna's Fenty Beauty collection is now available at all Sephora and Harvey Nichols boutiques across the Middle East. In other beauty news, find out which two Middle Eastern cities are receiving a new Charlotte Tilbury address.