To mark the launch of its new fragrance, Bloom, Italian luxury label Gucci has shared a sneak peek into the must-see visual campaign. Shot by British fashion photographer Glen Luchford, who also helmed the brand's recent Fall/Winter '17 campaign, the new project stars model Hari Nef, photographer Petra Collins and actress Dakota Johnson. Also don't miss the sneak peek at the short film for the campaign too...

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Gucci's In Bloom is the first women's fragrance by the maison's Creative Director Alessandro Michele and features a perfect mix of Arabian jasmine, tuberose and Chinese honeysuckle. Discover In Bloom now at leading beauty counters across the region and then, step inside the Gucci Bloom launch event in New York.