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Carolina Herrera hosts global fragrance launch in Dubai

Carolina Herrera hosts global fragrance launch in Dubai

Herrera Confidential

Editor: Fleur Beach


Carolina Herrera brought the House of Herrera to the UAE as she and her daughter, Carolina Herrera Baez, hosted the global launch of the new fragrance collection at the One & Only Royal Mirage in Dubai...

Carolina Herrera shared the House of Herrera experience with the UAE this week as she selected Dubai as the venue for the global launch of her new fragrance collection – Herrera Confidential. "Dubai had a very great appreciation for fashion and fragrances and luxury," she said of her decision to come to the Emirate. 

Carolina Herrera hosts global fragrance launch in Dubai (фото 1)

"I wanted to invite Dubai to experience the House of Herrera," she continued. And she meant it...

The ballroom of the One & Only Royal Mirage was temporarily redesigned into six private rooms, one for each of the fragrances from the Herrera Confidential collection. Herrera infused all of her signature design motifs into the event decor, panelling the walls with Macassar wood and placing large arrangements of camellia branches in the decor. After each of the fragrance rooms was the 'experimental room,' dedicated to an education in fragrance of sorts, where perfume specialists took each guest through a journey of discovery, learning how to mix the fragrances and accompanying oils to personalise them.

Carolina Herrera hosts global fragrance launch in Dubai (фото 2)

The designer and her daughter, Carolina Herrera Baez (both pictured above), who is also fragrance director for the fashion house, enjoyed meeting and greeting the guests, and witnessing the 200 guests experience the scent for the first time.

Carolina Herrera hosts global fragrance launch in Dubai (фото 3)

Carolina Herrera hosts global fragrance launch in Dubai (фото 4)

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