Burberry by Brooklyn Beckham: A fragrance photoshoot
Burberry's creative masterstroke
Brooklyn Beckham has successfully completed his debut photography assignment for Burberry's new fragrance campaign. After announcing his involvement in the project on Friday via Instagram, 17-year-old Beckham took to the streets of London yesterday, to capture the scent shoot — which was broadcast live on Snapchat.
As part of the shoot, fresh faces were added to Burberry's portfolio including emerging models Ben Rees, Lewis Helim, Liv Mason Pearson, Maddie Demaine and Carvell Conduah. Now, just twenty-four hours after the shoot wrapped, we have the first look at Beckham's photographic work...
Talking about Brooklyn's first project with the luxury British brand, Burberry Chief Creative and Chief Executive Officer Christopher Bailey said: "Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work. His style and attitude were exactly what we wanted to capture in the spirit of this new Brit fragrance campaign and I am loving the shots of today's live shoot, which looks incredible."
The Burberry Brit fragrance collection is available at Burberry now.