British luxury label Burberry has presented its latest fragrance in its My Burberry collection. Named My Burberry Black, the new scent features olfactory staples such as rose and amber patchouli combined with sun-drenched jasmine flower and peach nectar while the design of the bottle was inspired by the details of the black Burberry Heritage Trench Coat.

My Burberry Black

English actress Lily James is the face of the new fragrance, with the moody campaign shot by famed fashion photographer Mario Testino.

My Burberry Black

My Burberry Black

To commemorate the occasion, Burberry held a launch event at Thomas' in London with a guest list that included Burberry Chief Creative and Chief Executive Officer Christopher Bailey, Clara Paget, Jenna Coleman, Todd Dorigo, Alice Manners and Toby Huntington-Whiteley. Step inside the exclusive event with Buro 24/7 Middle East...

My Burberry Black

My Burberry Black

My Burberry Black

My Burberry Black

My Burberry Black

My Burberry Black

My Burberry Black

My Burberry Black

My Burberry Black

Then, take a sneak peek at Burberry's first runway-to-retail collection.