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LILY-ROSE DEPP GIVING CHIC SUMMER VIBE IN THE CHANEL 22 BAG CAMPAIGN.

New ways to run LA.
: Unveiled at the Spring-Summer 2022 Ready-to-Wear show, the CHANEL 22 bag, a fresh and emblematic creation of the House, takes center stage in an exquisite campaign directed by the renowned duo Inez & Vinoodh. This campaign showcases the spirit of a new era, with four iconic figures from their generation, including the stunning Lily-Rose Depp, captured in the vibrant backdrop of Los Angeles.

Lily-Rose Depp, L.A, greenery, a fresh breeze…this is not a poem, this is the backdrop that makes it so perfect for the the Chanel 22 bag to emerge as an undeniable embodiment of longing, captivating the senses in this cinematic scenery with two mesmerizing versions: one adorned with ‘CHANEL’ letters in striking black on white, and the other in a captivating fusion of black letters on white. Embracing the cherished CHANEL codes with profound reverence, this new design resonates with the house’s iconic quilted leather, an exquisite ‘CHANEL’ medallion boasting an intricately crafted double C, the interplay of a leather-infused metal chain, and the timeless black and white hues that stirred Mademoiselle Coco’s heart.

‘The bag is beautiful, timeless, and practical! The inside of my bag always looks like I’ve stuffed my entire life in it, and so I love that this bag has space to carry books, notebooks, make up, whatever your heart desires. I also think it’s so chic that it makes any outfit feel much more special! I feel like I could bring this bag anywhere! To work, to stroll around alone, to sit and read in a park, on a date, even to the beach!’, says Lily-Rose Depp.

Ines & Vinoodh delved into the enigmatic allure of the femme fatale characteristics and their artistic vision unfolds with an exquisite touch of whimsy, illuminating the wit and intellect of Lily-Rose Depp, who seamlessly immerses herself in vignette-like moments while embodying the enigmatic allure of the self-effacing narrator. Transcending conventional narrative constraints, the campaign becomes an evocative series of imagery, interlacing black and white motifs with bursts of vibrant color, capturing vivid emotions, ideas, and sketches.

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